Sisili Hanaro Encare is a hazardous waste management company with a special focus on medical waste. As an organization which is passionate about delivering a purposeful service conserving the environment, the brief was clear; sustainability. Many rounds of research in terms of colour, design and typography were debated among the team before the final made its way to the client. The brand story developed and curated for Encare is that of an organization that truly lives and loves its purpose.