Theewra was approached by Clifton Tea requesting a brand new design for their ‘wellness tea’ product line.
The idea was to develop packaging that balances sleek, stylish, vibrant, modern and above all ‘healthy’ (much like Theewra, except that we’re anything but healthy)
Competitor research to identify unique opportunities in the marketplace
Multiple strategic direction proposals
Hand drawn imagery
Development of the main label range
Distinct, proprietary packaging solution