Portfolio

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The Brief.

Theewra was approached by Clifton Tea requesting a brand new design for their ‘wellness tea’ product line.
The idea was to develop packaging that balances sleek, stylish, vibrant, modern and above all ‘healthy’ (much like Theewra, except that we’re anything but healthy)

The Execution.

Competitor research to identify unique opportunities in the marketplace
Multiple strategic direction proposals 
Hand drawn imagery
Development of the main label range

The Outcome.

Distinct, proprietary packaging solution

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