Portfolio

Wichy – New Cuisine

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The Brief.

Theewra was approached by Wichy Plantation (Pvt) Ltd requesting to provide a brand new facelift to the company’s product portfolio. As a brand with presence in European, Asian, Mediterranean and American markets the brief was simple: implement a fresh new look to all Wichy coconut based products representing its unique origins in Sri Lanka.

The Execution.

Competitor research to identify unique opportunities in the marketplace
Multiple strategic direction proposals 
Multiple strategic direction proposals
Development of the variant specific label ranges

The Outcome.

Distinct, proprietary packaging solution
Unique iconography solution
60+ rebranded SKUs
Print proofing

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