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The Ceylon’s Secret Brand Guideline
What would you do for love? This is the question that our client asked us during the brief for this project. Specifically targeting millennials this jewellery brand aimed at being modern yet sticking to its roots. Therefore the design of a minimal yet intriguing guideline was what we were tasked with. With many weeks of research concluded, we penned down a brand story that resonates well with the client’s vision along with many other brand architecture elements including typography, value proposition digital placements and customer profiling.